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Eye Tracking

iMotions Supports Mobile & Remote Eye Tracking Solutions

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Mobile Eye Tracking (Glasses)

Use eye tracking glasses in real life environments, for example: in-store shopper insights, sports or any type of activity where it is required the participant is required to move around. Get live visualizations and analysis tools to allow you to quantify visual attention and drive conclusions.

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Remote Eye Tracking – Lab Environment

Use remote eye tracking for media that can be presented in a screen such as images, videos, games and websites. Eye tracking data can be visualised in real time as the experiment happens and replay it as desired. Aggregate eye data across participants to build metrics on Areas of Interest, Static Heatmaps, Dynamic Heatmaps and Markers. Visualisations can be exported into video files and snapshots for reporting, access the raw data and metrics in text files for advanced statistical analysis and reporting.

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Benefits

See Where People Are Looking

Supporting both mobile and remote eye tracking iMotions gives you the tools to execute you eye tracking research. Built in stimuli presentation engine ensures automatic synchronization and easy study execution.


Quantify Visual Attention

Supporting both mobile and remote eye tracking iMotions gives you the tools to execute you eye tracking research. Built in stimuli presentation engine ensures automatic synchronization and easy study execution.

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Analyze & Export With Ease

Powerful analysis suite gives you immediate insights into key results. Heatmaps, Area of Interests, Times of Interest, and many more tools in a simple easy to use interface. Export all data and even raw sensor data for further statistical analysis in your preferred statistical tool.

Use Pupil Dilation & Distance Metrics

Eye tracking hardware provides much more information than just where the eye is looking. Remote eye trackers can measure pupil size and distance between eye tracker and participant over time. Use these signals for advanced studies and gain even more insights into emotional responses, behavior and visual attention.

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Plug & Play Best In-class Eye Trackers

iMotions is hardware agnostic, and integrates a wide range of eye trackers in the market from Tobii, SMI, Eyetech, EyeTribe, EyeLink and GazePoint. Remote and Mobile eye tracking products from the best brands are supported.

Features

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Heatmaps

Show the distribution of attention with a colour coded map superimposed on the stimulus with a high towards low / red towards green intensity indicator.

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Eye Tracking Metrics

On all attention areas; Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Revisitors, Revisits & Mouse clicks.

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Static and DynamicAreas Of Interest

Select a user defined area and reveal their attention results. Export individual or aggregated results to Excel format.

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Gaze Replay and Dynamic Visualization

Show the gaze path and fixations for an individual respondent for the entire duration of the exposure time. Gaze Plot is the final view of the respondent’s path and fixations.

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Data collection Quality Assurance

Ensure high quality data via four step controlled process: Eye Finder, Gaze Calibration, Light & Emotion Base Calibration and Inter Slides.

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Export All Data

All data is available to export with a single click with a great variety of export types to get deeper in the analysis or to apply proprietary algorithms for custom outputs.

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Pupil Size Metric

Pupil dilation indicate arousal. Live visualize pupil dilation in the length of the stimuli.

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Distance Metric

Distance between the eye of the respondent and the screen (stimuli).

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Live or Post Times of Interests

Mark important happenings during data collection or in replay mode to facilitate the analysis.

Combine with Stimuli, Facial Expressions, EEG, GSR and more

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All data automatically synchronised and “Plug and Play”
integration of 30+ devices & sensors

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Solutions for Academic & Commercial Research Areas

Research within eye tracking happens everywhere

Neuromarketing

Gain insights into the drivers of consumer attention, preference & adoption

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Psychology

Assess behavioral, cognitive & emotional responses during diverse situations

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Engineering & Design

Evaluate design elements, features, & touch points in prototypes to enhance form & function

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Education & Communication

Understand the drivers of motivation and engagement to create better learning processes

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Medical & Health Studies

Gain insights to research better & earlier diagnosis in Autism, Alzheimer, Parkinson, etc…

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Simulators, Games & Apps

Get real time biometric feedback to enhance user experience & test all kind of virtual environments

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Users of iMotions Eye Tracking Software

iMotions is used by the most recognized Universities, Corporations, Governments & Agencies of the World

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PG

Thync

MIT

Nestle

Neurons

Yale

US-Army

Innerscope

 

Do you want to learn more ?

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