| Eye Tracking Software and Solutions

Static Media Tools

Attention Tool’s static visualization are state of the art & allows multiple customizations of the final output. You can select to view the results based on gaze metrics or fixation metrics. All images are exported as .jpg

Areas Of Interest (AOI)

Areas Of Interest are user-defined selections of one or many areas – revealing their attention results. Export individual results to Excel format to integrate them into benckmark databases.

Heatmaps

Heatmaps show the distribution of attention with a colour coded map superimposed on the stimulus with a high towards low intensity indicator.

Heatmap example

Customization of Output

Attention areas, wether they are Heatmaps of AOIs, are automatically assigned stickies, ordered on hit (or fixation) time priority, providing the statistics needed for each area. These stickies can be customized to your needs and dragged to any desired position on the stimulus.

Hit time – Average time when the respondents discovered the attention point for the first time
First Fixation – Average of respondent’s first fixation in the area
Time spend – Average time spend in an attention point out of the total exposure time
Ratio – Number of respondents who had at least one glance in the attention point
Revisitors – Number of respondents who revisited an attention point out of those who had at least one visit

Revisits – How many times respondents revisited an attention point on average

Dynamic Media Tools

Attention Tool also provides state of the art dynamic visualizations for both still and moving images revealing the attention for the lenght of exposure of the stimuli. All movies are exported as .avi files.

Bee Swarm & Gaze Cluster

Dynamic visualization of the gaze of each respondent with customizable color coded outlines depending on the attention. Ex.: Yellow when attention in that area is between 50% & 70%.

Dynamic Heatmaps

Dynamic visualization of the intensity of the gaze with a high towards low intensity indicator.

Gaze Replay & Fixation Plot

Gaze Replay shows the gaze path for an individual respondent for the entire duration of the exposure time. Fixations during the gaze sequence are visualized as circles – varying in size depending on duration of a fixation. A respondents gaze path can easily be analyzed with regular sequential replay, or using the real-time scrub tool to position at any given point of the exposure. You can choose whether to reveal a fixation plot for the entire duration, or inspect those closest to the time frame currently viewed.

Statistics can be revealed for any fixation, including sequence number, duration and hit time.

Web camera integration

Enables you to correlate with the respondent video, which is displayed and synchronized with the gaze recording.