Attention Tool Dynamic Media Module allows to define moving Areas Of Interest (AOI) in any kind of dynamic media such as videos, Tv ads and/or interactive media such as websites and computer games & track those AOIs through time. The Dynamic Media Module requires the Remote Eye Tracking Module and/or the Mobile Eye Tracking Module.
Attention Tool – Emotion Technology® at work
Define & Track AOI
The Dynamic Media Module allows the creation and tracking of moving AOIs. With this module you can define areas of interest on videos, TV ads, movies, websites or computer games and track them with timestamps throughout the length of the media.
Raw Data Export
The module provides a raw data export in Excel format with metrics such as time percentage, gaze time and frequency of each AOI created for deeper analysis. Click on the thumbnail to view a sample export.