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WELCOME to iMotions! World leader in eye tracking software for Research & Usability. x

Synchronize Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG & Surveys is one unified platform

INTEGRATED BIOMETRIC SOFTWARE + BEST-IN-CLASS HARDWARE

iMotions powers the most advanced human behavior research labs in the World

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Car Simulator Lab @ Stanford University

By using live stream from eye tracking glasses and a video feed from the drivers seat, it’s now possible to collect and synchronize gaze data from dynamic situations generated by any simulator technology. And by adding a driver’s emotions derived from facial expressions and neural activity to this set of data allows for one of the most comprehensive views into human behavior within dynamic simulated environments.

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Better Research – Better Publications

iMotions delivers unprecedented value in human behavior academic research in the areas of Psychology, Consumer Neuroscience, Health, Engineering, Business & Organization & Human Computer Interaction

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Better Research – Better Decisions

iMotions is the most robust & easy to use platform to measure non-conscious responses of consumers to predict choice, decisions & the outcome of any type of branding, communication, marketing & media

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Easy-to-use 4 step process

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Design Study

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Connect Biosensors

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Execute Study

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Analyze Data

How iMotions Attention Tool Biometric Research Platform works in a lab environment

The subject may participate in decision-based scenario with a limited amount of time and small success rate to induce stress in the exercise.

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Wearing sensors on the head and arm, a subject performs a task while cameras focus on his face and body, detecting body posture, eye movement, pupil size and facial “micro-expressions” such as smiles or frowns.

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The devices provide neuro-physiological feedback, recording data and displaying real-time readouts of joy (smiles), anger (frowns), surprise (raised eyebrows) and other emotions, including contempt, sadness and fear.

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Yellow dots appear on a computer monitor showing where the subject’s eyes are aimed, how long they linger and when they move.

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Galvanic skin response sensors measure heart rate, body temperature and sweat, indications of the subject’s emotional responses.

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Electrodes attached to the head produce electroencephalography that shows the brain’s “cognitive load” — how hard the person is thinking while solving a brain-teaser, for example.

Some of our prominent clients in academic, commercial & government research are

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Susan Rivers
PhD, Deputy Director
Yale Center for Emotional Intelligence

Attention Tool, the biometric research platform from iMotions, allows us to easily get the data we need for our research. iMotions made it an easy choice – being able to combine EEG, the leading facial expression analysis technology, our choice of eye tracking hardware, and GSR so easily out of the box is just something that no one else does. Their support has been great, helping us the entire way. We highly recommend iMotions solutions.

Bob Atkinson
PhD,  Associate Professor
Arizona State University

“In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in the Attention Tool software. As a result, we save considerable time and, more importantly, secure high quality data.”

Thomas Zoëga Ramsøy
PhD, Head of the Decision Neuroscience Research Group, CBS

“The Attention Tool software platform provides very fast and easy research set-up and data extraction. In addition it offers impressive overall performance when we conduct studies with a substantial number of stimuli (100+). With the fully integrated survey module, Attention Tool has become our preferred lab software for stimulus presentation and response recording, even for studies without eye-tracking”

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