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WELCOME to iMotions! World leader in eye tracking software for Research & Usability. x

Faster & Better – Human Behavior Research

iMotions synchronizes any type of stimuli with Eye Tracking, Facial Coding, EEG, GSR, EMG, ECG & Surveys


See why the most recognized Universities and companies trust iMotions


iMotions powers some of the most advanced research labs in the World

Human Behavior Mega-Lab @ Nebraska University

The new human behavior multi-machine mega lab (Cab Lab) offers a diverse set of psycho physiological data collection technologies and a unique toolbox to answer some of the most interesting questions posed by academic, governmental, military and private-sector entities.

Car Simulator @ Stanford University

Check out the state of the art car simulator lab built at Stanford University using iMotions Biometric Research Platform. The simulator can record eye tracking, facial expressions, EEG and many other biometric data from the driver in sync with input events from the driving session.




Better Research – Better Publications

iMotions delivers unprecedented value in human behavior academic research in the areas of Psychology, Consumer Neuroscience, Health, Engineering, Business & Organization & Human Computer Interaction




Better Research – Better Decisions

iMotions is the most robust & easy to use platform to measure non-conscious responses of consumers to predict choice, decisions & the outcome of any type of branding, communication, marketing & media


4 easy steps to run iMotions Biometric Research Platform



Design Study
  • Build Methodology
  • Setup Stimuli
  • Test Study Design


Connect Sensors
  • Plug & Play Sensors
  • Control Connections
  • Integrate via API


Test Respondents
  • Live View Monitoring
  • Lave Marker Creation
  • Live Export via API


Analyze & Report
  • Slice & Dice Data
  • Individual & Aggregated
  • Export Raw Data & Metrics

iMotions Biometric Research Platform is used by some of the most respected Universities, Corporations, Neuromarketing Agencies and Usability Labs in the World



Susan Rivers
PhD, Deputy Director
Yale Center for Emotional Intelligence

“iMotions Biometric Research Platform, allows us to easily get the data we need for our research. iMotions made it an easy choice – being able to combine EEG, the leading facial expression analysis technology, our choice of eye tracking hardware, and GSR so easily out of the box is just something that no one else does. Their support has been great, helping us the entire way. We highly recommend iMotions solutions.


Bob Atkinson
PhD,  Associate Professor
Arizona State University

“In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in iMotions Biometric Research Platform. As a result, we save considerable time and, more importantly, secure high quality data.”

Bill Moult
Innerscope CEO

After several years of using a number of different technologies we have transitioned to using the iMotions Software, which now seamlessly integrates our main technologies into one unified platform. The platform’s scalability as well as its ability to build up against the input/output API, makes it an ideal flexible solution for our multi-site research solutions. We appreciate the operational efficiencies achieved as well as the general benefits we get from partnering with iMotions’  responsive and support oriented team.

Some iMotions Biometric Research Platform users are




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