- Eye Tracking
- News & Blog
iMotions Attention Tool® eye tracking software is hardware agnostic supporting the 4 largest eye tracker manufacturers in the World and provides a number of unique features that contribute to a faster & easier implementation of eye tracking in market research, scientific research and usability.
We’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level.
Mark Einhorn and Vivian Edelberg, MarketView Research VPs
iMotion’s ability to provide a unified software platform for analysis services across most hardware platforms was incredibly attractive for us and greatly simplifies the flow of our research.
Duane Varan, MediaScience CEO
We are able to leverage the power of the analysis & reporting functions while still having complete access & control over the raw data.
Andrea Peer, PhD Student Human-Computer Interaction ISU
This really eases the burden on our students and researchers that want to conduct eye-tracking studies in combination with sophisticated sensor suites.
Dr. Bob Atkinson, Arizona State University
iMotions’ software platform makes setting up complex EEG research studies much easier, both with- and without eye tracking. We save up to 80% of our time in the data collection process, which gives us much more time for the analysis and data crunching.
Thomas Zoëga Ramsøy, Neuropsychologist and PhD, CBS