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WELCOME to iMotions! World leader in eye tracking software for Research & Usability. x


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How it works – iMotions in 2 minutes

See the 2 minute video below to know how iMotions Biometric Research Platform works

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Powering World Leading Research Labs

INTEGRATED BIOMETRIC SOFTWARE + BEST-IN-CLASS HARDWARE + API FOR ANY 3rd PARTY INTEGRATION

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Technologies in iMotions Biometric Research Platform


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Eye Tracking

Tracks the activity & reactions of the eye.
2 types: Remote (desktop) & Mobile (head mounted glasses).

  • Quantifies and analyzes visual attention
  • Reveals how, when & what people see, gaze position & pupil dilation
  • Sensor: Remote & mobile eye trackers from Tobii, ASL, EyeTech, The Eye Tribe, etc…

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Facial Expression Recognition

Analyze facial expressions and extract human emotional reactions. Based on the FACS system of Paul Ekman.

  • Reveals manifestations of underlying emotional states
  • Recognizes universal basic emotions and valence
  • Sensor: Any webcam

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EEG

Get insights into brain reactions and arousal by measuring  electrical activity along the scalp.

  • Reveals perceptual, cognitive and emotional processing
  • Measures: Motivation, Engagement and Workload
  • Sensor: ABM B-Alert & Emotiv EPOC head sets

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GSR / EDA

Get insights into human arousal and stress by measuring skin conductance.

  • Reveals emotional responses of a person via sweat gland activity
  • Measures the psycho-physiological arousal of a person
  • Sensor: Shimmer3 GSR+ Unit & Affectiva Q Sensor

Learn-more-about-GSR

 

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ECG / EMG 

Records the spatio-temporal characteristics of electrical impulses associated with muscle contractions.

  • Measure the heart’s response to physical exertion
  • Analyze biometrics of human movement
  • Sensor: Shimmer3 EXG Unit

Learn-more-about-ECG-EMG

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API – Any 3rd Party Metric or Sensor

Input & Output API for full flexibility and feedback loop interaction.

  • Forward data from iMotions to third party applications
  • Forward data from third party applications to iMotions
  • Sensor: Any 3rd party sensor, software or algorithm

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All sensors integrated & synchronized in one software platform

Plug-and-play any sensor & synchronize it with any type of stimuli (images, videos, websites, screen recordings, real objects, surveys)

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iMotions UI with recording of respondent’s face, eye tracking on a survey slide & facial expression & GSR channels synchronized.

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Mega Multi-Sensor Research Lab

iMotions provides a unique toolbox to the multi-disciplinary human behavior research lab at the University of Nebraska at Omaha (ONO) to answer some of the most advanced scientific hypotheses in the world.


Car Simulator Lab @ Stanford University

Stanford University and iMotions improve vehicle driver safety based on biometric data collection integrated with a car simulator environment (via the API).

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Solutions for Academic & Commercial Research Areas

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Client Testimonials

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yale

“iMotions allows us to easily get the data we need for our research. iMotions made it an easy choice – being able to combine EEG, the leading facial expression analysis technology, our choice of eye tracking hardware, and GSR so easily out of the box is just something that no one else does. Their support has been great, helping us the entire way. We highly recommend iMotions solutions.

Susan Rivers, PhD, Deputy Director, Yale Center for Emotional Intelligence

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Atkinson-Robert

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In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in iMotions. As a result, we save considerable time and, more importantly, secure high quality data.”

Bob Atkinson, PhD,  Associate Professor Arizona State University

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Bill-Moult

Innerscope_logoAfter several years of using a number of different technologies we have transitioned to using the iMotions Software, which now seamlessly integrates our main technologies into one unified platform. The platform’s scalability as well as its ability to build up against the input/output API, makes it an ideal flexible solution for our multi-site research solutions. We appreciate the operational efficiencies achieved as well as the general benefits we get from partnering with iMotions’  responsive and support oriented team.

Bill Moult, Innerscope CEO

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Antonio-Casals

salesbrain_logo_200x109px“iMotions’ ability to combine the most used technologies in Neuromarketing research in one unified easy-to-use software platform is unprecedented. Data coming from different sensors that are synchronized with a wide diversity of stimuli type is providing researchers plenty of useful information.  We highly recommend iMotions research platform as number one choice at the moment,  for understanding and predicting consumer behavior using Neuromarketing techniques.”

Dr. Antonio Casals, Neurostrategy CEO – SalesBrain Partner, NMSBA – Spain Local Chair

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thomas-ramsoy

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It is amazing to have eye tracking glasses data streamed into our iMotions application and it gives us fast and efficient data collection and analysis. The most time consuming part of our studies have definitely been the analysis, but with the new data stream, we can utilize most of the same tools as we use for our remote eye tracking studies. Also utilizing the EEG integration with glasses is of high interest and value to us”

Thomas Zoëga Ramsøy, CEO Neurons Inc. Neuropsychologist and PhD


Find out why the world’s leading researchers use iMotions

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