Attention Tool® Eye Tracking Standard License
Comprehensive & user friendly platform to setup studies with any type of media, collect high quality data from respondents, analyze the data with state of the art metrics and visualizations and export reports to the most know presentation formats.
The core element in the study management is ease-of-use. You can import all kind of stimuli: Pictures, videos, instructions, questionnaires, launch websites, etc… And you can make as complex study setups as desired with maximun control & flexibility.
Attention Tool provides an array of state of the art visualizations for analysis purposes both for still and moving images showing the areas that take the attention of the observer as well as revealing how the images and/or videos are being viewed.
Reports with benchmark-ready results based on your analysis are easily created with just a few mouse clicks. The integrated editor makes sure you can shuffle pages, add comments, remove or make any addition to the report contents.
Test Plan Integration
It enables you full control of your respondent criteria, stimuli and test execution. Stimuli sequencing can be setup uniquely for each respondent, or group, thus you can implement study blockdesigns.
Data Quality Control
Quality management assures to get the best data without worrying about loosing important findings because of poor data quality.
Static & Dynamic Media
Raw Data & Metrics
All our raw eye tracking data is available with a single click to get deeper in the analysis or to apply proprietary algorithms for custom outputs.
“We work with most major eye tracking hardware solutions. iMotion’s ability to provide a unified software platform for analysis services across most hardware platforms was incredibly attractive for us and greatly simplifies the flow of our research. This allows our researchers to focus their energy on analysis rather than data collection. It’s a major step forward in bringing greater scale to our research.“
Duane Varan, MediaScience’s CEO
“We conducted a very thorough analysis of all the eye tracking vendor offerings and the main reasons we’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level. On top of that, we can now conduct our studies up to 60% faster, giving us much more time to focus on the needs of our clients.”
Mark Einhorn and Vivian Edelberg, MarketView Research’s, VPs