Attention Tool Usability Module
This module provides a set of tools to analyze attention on interactive media revealing how people engage & navigate through it.
Good for Websites, Software & Games.
Record Screen
Capture all what is happening in your screen. You can record how people browse you website to further analyze it in detail to find optimization opportunities and increase conversions.
User Events
Key strokes & mouse events are recorded during the browsing of the websites to track user actions. Main metrics are:
Enter, page up/down, mouse botton down, mouse double click and mouse scroll wheel.
Scene Generator
A scene is a part of the recording common to all respondents such as the front page of a web site. Scenes give the option to find time slices that can be analysed separately. You can for example quantify the product’s exposure of a website with aggregated eye tracking data.
Full Eye Tracking Analysis
Get full eye tracking analysis including Heatmaps, AOIs, Gaze Replay, Fixation Plot, Bee Swarm, and Dynamic Heatmaps on full scrolling websties. The analysis also includes all eye tracking metrics such as Time To First Fixation, Time Spend, Ratio, Revisitors and Revisits.
Web Camera Integration (CTA)
The camera synchronizes the respondent video and voice with the gaze recording allowing to implement concurrent think aloud (CTA) evaluation methods where participants are asked to verbalize their thoughts while they are completing tasks.
Live & post-processing markers
Markers are areas of interest on the time line of a recording that can be used to add information to a recording. For web testing you can mark out special events during the data collection or after the fact in analysis or any event that may have special interest for further analysis.
Web Usability Case Study
Brand communication, navigation patters & banner recall.
