Attention Tool Reading Module
This module analyzes attention on text regions to give insights on how texts are perceived, detect keywords and enhance the copy. Proprietary algorithm.
Good for media with text
Reading Meter®
Detects reading patterns in the text block. It measures the Number of Readers & the % of Text Read.
Reading Meter provides an analysis of text regions defined by the user – to determine the number of readers out of the total that read the selected text and what percentage of the text they read on average.
Reading Intensity Maps
Measures the intensity of the reading and visualizes the reading areas with a high-low reading intensity scale indicator.
From the reading intensity map you can instantly get an overview of the text which has been read on the entire image. This is to ensure that respondents read the key message, but also to identify if certain text is difficult to read.
Readability
Pinpoints words that have been read repeatedly by the consumers by automatic reading pattern classification. – It identifies where there might be words which are difficult to read or keywords which are important to the consumers. Attention Tool’s Reading algorithms actually tells wether someone is reading the text. It is a step forward from “normal” gaze and glance metrics.
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