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iMotions – Mobile Eye Tracking Software

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Measure Visual Attention in Real or 3D Simulated Environments

iMotions – Mobile Eye Tracking Module connects with mobile eye tracking systems from ASL and Tobii for a wide variety of applications. This setup can also be enhanced by integrating wireless mobile EEG, GSR, ECG or EMG sensors.

This video from iJustine showcases a study of eye tracking glasses in a simulated battle field to evaluate the performance of the soldier. Eye tracking glasses can be used in a wide variety of scenarios whether this are real, simulated or 3D environments.

This video featuring Thomas Ramsoy showcases benefits of using iMotions Mobile Eye Tracking glasses software in combination with EEG in an in-store neuromarketing study.

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“It is amazing to have eye tracking glasses imported into our iMotions application and it gives us fast and efficient analysis. The most time consuming part of our studies have definitely been the analysis, but with the new import function, we can utilize most of the same tools as we use for our remote eye tracking studies. Also utilizing the sensor integration with this device type is of high interest and value to us”

Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group (DNRG), Department of Marketing, Copenhagen Business School (CBS).

iMotions integrates the Tobii Glasses2 & the ASL Mobile Eye-XG

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Tobii Glasses2 – Integrated via the Tobii SD card. Live wireless view available through external  iPad or computer. Import of recorded data through SD card to iMotions software for analysis.

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ASL Mobile Eye-XG – Fully integrated with live wireless streaming to the iMotions software. Glasses of choice when combining with wireless biosensors such as the ABM B-Alert EEGs. Available in 30 hz & 60 hz.

Gaze Replay

Shows the gaze path and fixations for an individual respondent for the entire duration of the recording.

Live or Post-Markers

Mark important happenings during data collection or in replay mode to facilitate the analysis.

Dynamic AOIs

Define Areas of Interest and track them with timestamps throughout the length of the recording.

Live wireless streaming of synchronized eye tracking & biosensors data

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Optionally integrate & synchronize Mobile Eye Tracking with:

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FACIAL EXPRESSIONS

Records emotional responses via facial coding. Integrates: All webcams

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EEG

Records electrical activity of the neurons. Integrates: Emotiv & ABM B-Alert

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GSR

Records the conductivity of the skin. Integrates: Shimmer3 & Affectiva Q-Sensor

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EMG

Records the electrical activity of muscle contractions. Integrates: Shimmer3 EXG

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ECG

Records the electrical impulses of the heart muscle. Integrates: Shimmer3 EXG

Eye Tracking Glasses Available