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iMotions – Mobile Eye Tracking Software

Visual Attention in Real Life Environments, Activities or Sports


New-Icons-MobileEyeTrackingiMotions – Mobile Eye Tracking Module streams wireless eye tracking data from the ASL eye tracking glasses directly into iMotions Biometric Research Platform for further analysis. This setup can also be enhanced by integrating wireless mobile EEG, GSR, ECG or EMG.

“It is amazing to have eye tracking glasses imported into our iMotions application and it gives us fast and efficient analysis. The most time consuming part of our studies have definitely been the analysis, but with the new import function, we can utilize most of the same tools as we use for our remote eye tracking studies. Also utilizing the sensor integration with glasses is of high interest and value to us”

Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group (DNRG), Department of Marketing, Copenhagen Business School (CBS).

Mobile Eye Tracking Module – Main Features

EyeTrackingMetrics_GazeReplay_IconGaze Replay shows the gaze path and fixations for an individual respondent for the entire duration of the recording. Gaze Plot is the final view of the respondent’s path and fixations.


Place markers in important happenings during data collection, each segment can then be analyzed with moving areas of interest to calculate metrics on the gaze data.

Creation and tracking of moving AOIs, define areas of interest and track them with timestamps throughout the length of the recording.

Optionally integrate & synchronize Mobile Eye Tracking with:



Records emotional responses via facial coding. Integrates: All webcams



Records electrical activity of the neurons. Integrates: Emotiv & ABM B-Alert



Records the conductivity of the skin. Integrates: Shimmer3 & Affectiva Q-Sensor



Records the electrical activity of muscle contractions. Integrates: Shimmer3 EXG



Records the electrical impulses of the heart muscle. Integrates: Shimmer3 EXG

Eye Tracking Glasses Available