Visual Attention in Real Life Environments, Activities or Sports
iMotions – Mobile Eye Tracking Module streams wireless eye tracking data from the ASL eye tracking glasses directly into iMotions Biometric Research Platform for further analysis. This setup can also be enhanced by integrating wireless mobile EEG, GSR, ECG or EMG.
“It is amazing to have eye tracking glasses imported into our iMotions application and it gives us fast and efficient analysis. The most time consuming part of our studies have definitely been the analysis, but with the new import function, we can utilize most of the same tools as we use for our remote eye tracking studies. Also utilizing the sensor integration with glasses is of high interest and value to us”
Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group (DNRG), Department of Marketing, Copenhagen Business School (CBS).
Mobile Eye Tracking Module – Main Features
Gaze Replay shows the gaze path and fixations for an individual respondent for the entire duration of the recording. Gaze Plot is the final view of the respondent’s path and fixations.
Place markers in important happenings during data collection, each segment can then be analyzed with moving areas of interest to calculate metrics on the gaze data.
Creation and tracking of moving AOIs, define areas of interest and track them with timestamps throughout the length of the recording.