Attention Tool Emotion Module
This module measures the intensity of the Arousal (sub-conscious emotional impact) the image produces on the viewer through pupilometry. Proprietary patent pending algorithm.
Good for still images.
Emotional Activation
Intensity level (1-10) of the emotional impact (Arousal) produced by the image. It measures Average level to all respondents and 95% Confidence interval.
Comparison Matrix
Pairwise comparison of Emotional Activation (Arousal) across stimuli. The matrix tells if the stimuli are significantly similar or significantly different among each other.
News – Emotion Module
Study made by Attention Tool® and Emotion Module, commissioned by the Institute of Promotional Marketing in UK, found that the highest levels of excitement were in response to the most commercially successful deals.
“Working with one of the world’s largest providers of greeting cards, we have been able to predict actual sales performance (+/-10%) in 16 out of 19 cases using a combination of metrics from the Attention Tool® and cognitive attributes. Being able to measure the Emotional Response in an easy and affordable way is therefore an important development for the Consumer Insight Research industry.“
