Discount on Software Licenses to Universities
iMotions offers from 30% to 50% discount in all our software licenses to Universities & Research Centers with the purpose of expanding eye tracking’s applications in scientific research such as in the early diagnostication of deceases, etc…
External Biosensor Integration
Through Attention Tool’s Sensor Sync Module you can synchronize eye gaze with external biosensors with a full plug-and-play, out of the box integration with EEG and GSR. It delivers real time sensor output and eye tracking gaze in a single synchronized raw data export file.
Fast & Easy access to high quality eye tracking data
Attention Tool’s unique high quality raw eye tracking data is available at all time with a single click optimizing time and productivity. You can dig all the way into the raw data with ease and export it to your choice of statistical software programs.
User Friendly – Optimal for student research (UI)
Attention Tool is build with a streamlined process focused on ease of use and flexibility to get results fast and efficiently. Its user friendly interface and optimized workflows allows more time for analysis and research than to use time to train and setup studies.
Hardware Independent
Attention Tool® is hardware agnostic, you can work with different hardware systems and still merge your data across. It is easy to work together with other Universities or departments within your own University to establish scalable networks to conduct nation wide or even international studies.
Robust & Flexible Study Setups
Attention Tool sophisticated study setup enables you to have full control of your respondent criteria, stimuli and test execution. Stimuli sequencing can be setup uniquely for each respondent, or group, thus you can implement study blockdesigns.
With our Sponsor in Research Program you can apply to get our eye tracking platform free of charge for research projects not yet executed due to a lack of funding.
Publications
Eye Tracking Data Predicts Importance of Product Features and Saliency of Size ChangeMay 7, 2013 - 9:20 am
Eye-Tracking Study of Notational, Informational, and Emotional Aspects of Learning Analytics RepresentationsApril 29, 2013 - 11:16 am
Mind Reading Using an Eyetracker to See How People Are Looking at LineupsFebruary 5, 2013 - 11:16 am
A Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking SitesFebruary 4, 2013 - 11:22 am
Towards Teaching Analytics: Repertory Grids for Formative AssessmentFebruary 3, 2013 - 12:08 pm
Client Testimonial
“In our Advancing Next Generation Learning Environments (ANGLE) lab at Arizona State University, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR) to conduct our research. One of the major obstacles with this type of research is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in the Attention Tool software. As a result, we save considerable time and, more importantly, secure high quality data with Attention Tool. This really eases the burden on our students and researchers that want to conduct eye-tracking studies in combination with sophisticated sensor suites.”
Dr. Bob Atkinson, Arizona State University
Client Testimonial
“To date, we have about 2000+ hours logged on the eye tracking system using iMotions. iMotions makes getting started with an eye tracking study easy with very little need for training lab customers. We are able to leverage the power of the analysis & reporting functions while still having complete access & control over the raw data. iMotions helps make the impact of eye tracking studies tangible with excellent visuals & an easy to use interface. On top of that iMotions has been very responsive to our questions & always receptive to improving the analysis process.”
Andrea Peer, PhD Student Human-Computer Interaction ISU
Client Testimonial
“The Attention Tool software platform provides very fast and easy research set-up and data extraction. In addition it offers impressive overall performance when we conduct studies with a substantial number of stimuli (100+). With the fully integrated survey module, Attention Tool has become our preferred lab software for stimulus presentation and response recording, even for studies without eye-tracking”
Thomas Zoëga Ramsøy, Neuropsychologist and PhD CBS
Client Testimonial
“Our research group study different cognitive aspect during development and aging. Since we try to incorporate our students into research, we have to train new assistants almost every semester. With previous eye-tracking software, by the time they knew how to handle the system, they had to rotate to another lab. Now, with the Attention Tool Software, training is a breeze. So the students now can concentrate in learning more fundamental aspects of research methodology, instead of spending their time learning how to use a specific system.”
Juan Fernandez-Ruiz Ph.D. National University of Mexico (UNAM)
Student Research Cases
