Optimize before go-to-market
Go from post-testing to pre-testing in your market research process to optimize your clients’ marketing communications before they go to market. Attention Tool reveals unique insights on consumer behavior to improve visual communication.
External Biosensor Integration
Attention Tool’s Sensor Sync Module synchronizes eye gaze with external biosensors such as EEG & GSR with a full plug-and-play, out of the box integration. Export real time biosensor output & eye tracking gaze in a synchronized raw data file.
Measure Facts Objectively
Attention Tool measure biometric facts through eye properties & reactions towards visual stimuli. Attention Tool is a step forward in objectivity in market research as it does not rely on “rational” responses of consumers to make decisions.
Emotion & Reading Metrics
Attention Tool®’s add on modules provides you with algorithm patented emotion & reading metrics, which gives you and extra layer of unique information to make sharper decisions in your communication.
Evaluate all type of media
Attention Tool can be applied from concept testing to advertisement, providing robust results to measure & gain in ROI in every step of the product’s life cycle. It can be applied on packaging, prints ads, TV ads, product placement & POS management.
Insert Questionnaires Anytime
Attention Tool’s Survey Module provides you a set of flexible tools to design, execute & report customized questions at any point of the study, wether this is a likert scale, multiple choice or text input.
“We work with most major eye tracking hardware solutions. iMotion’s ability to provide a unified software platform for analysis services across most hardware platforms was incredibly attractive for us and greatly simplifies the flow of our research. This allows our researchers to focus their energy on analysis rather than data collection. It’s a major step forward in bringing greater scale to our research.“
Duane Varan, MediaScience’s CEO
“We conducted a very thorough analysis of all the eye tracking vendor offerings and the main reasons we’ve chosen iMotions Attention Tool are its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level. On top of that, we can now conduct our studies up to 60% faster, giving us much more time to focus on the needs of our clients.”
Mark Einhorn & Vivian Edelberg, VPs
“We are excited about testing with Attention Tool® on behalf of all our European markets. The tests that we have carried out so far have generated great insight and value to us. In order to optimize our decision processes we are testing the use of Attention Tool® in the entire product cycle – from start of the packaging design to the end of shelf placement.”
Allan Sørensen, Commercial Development, Cadbury, DK
“What people see and what they say are not always the same. At our company, understanding consumer behavior is critical to improve consumers’ lives and central to our business success. Eye tracking is an increasingly important tool in our toolbox. iMotions Attention Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive and flexible product that facilitates experimental design and reporting. Their highly skilled software team is reactive to customer needs and continually innovating in this space”.
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