Eye Tracking’s Market Applications
Eye tracking is of great value in the packaged goods industry where it delivers insights for optimization in every stage of the product’s life cycle and in a diversity of media. (From Packaging to Ads to POS).
Eye tracking has experienced an exponential growth in scientific research within Universities around the World in the fields of psychology, neuroscience & diagnosis of deceases.
Eye tracking is a standard tool in usability research as it is proven to generate higher ROI. It clearly reveals navigation patterns to optimize workflows and conversions in all kind of interactive media.